| Yifang Li.pdf |
Education
Clemson University Clemson, SC
PhD Candidate in Human-Centered Computing | GPA 4.0/4.0 2015–Present
Georgia Institute of Technology Atlanta, GA
Master of Industrial Design | GPA 3.87/4.0 2013–2015
Jiangnan University Wuxi, China
Bachelor of Industrial Design 2008–2012
PhD Candidate in Human-Centered Computing | GPA 4.0/4.0 2015–Present
Georgia Institute of Technology Atlanta, GA
Master of Industrial Design | GPA 3.87/4.0 2013–2015
Jiangnan University Wuxi, China
Bachelor of Industrial Design 2008–2012
Employment
Yahoo / Verizon Media Sunnyvale, CA
UX Research Intern (Mentor: Frank Bentley) June 2019 – Aug 2019
HATlab, Clemson University Clemson, SC
Research Assistant (Advisor: Dr. Kelly Caine; Co-director: Dr. Bart Knijnenburg) June 2016 – Present
PROS | Enterprise CPQ, Revenue & Profit Optimization Houston, TX
User Experience Intern June 2018 – Aug 2018
Dassault Systemes Simulia Corp. (3ds) Johnston, RI
User Experience Research Intern May 2017 – Aug 2017
Illustrator, Morae, Solidworks.
School of Computing, Clemson University Clemson, SC
Teaching Assistant August 2015 – May 2016
Led the labs of Programming in C, and Programming in Python.
CATEA Research Center, Georgia Tech Atlanta, GA
Graduate Student Researcher (Advisor: Dr. Jon Sanford) June 2014 – January 2015
Designed a route planning mobile application ALIGN for the older adults: http://www.yifangli.net/walk-this-way.html
UX Research Intern (Mentor: Frank Bentley) June 2019 – Aug 2019
- Worked as a UX researcher for Yahoo Mail. Conducted weekly in-lab testing sessions
- Led two research studies: 1) Exploring email subscriptions and 2) comparing users’ following behavior on email vs. on social media platforms
- In the first study, I conducted a large-scale quantitative analysis of the subscription data from 50,800 Yahoo Mail accounts. Submitted a paper to the internal TechPulse conference of Verizon Media
- In the second study, I designed and launched a survey on MTurk to collect the stores and brands that people follow on email and on social media platforms, then conducted quantitative and qualitative analysis to compare users’ following behavior on these platforms. Currently preparing a manuscript for CHI 2020
HATlab, Clemson University Clemson, SC
Research Assistant (Advisor: Dr. Kelly Caine; Co-director: Dr. Bart Knijnenburg) June 2016 – Present
- PrivAware (NSF Grant No. 1527421): The goal of my doctoral thesis is to build an effective and usable photo privacy protection system on OSNs, I investigate the parameters that influence photo privacy through a series of studies and published the results in CSCW, CHI, HFES etc. https://www.yifangli.net/privaware.html
- SOLACE: This study aims to investigate participants’ attitudes towards a suite of in-home technologies that we designed specifically to address the needs of urban, low socio-economic status (SES) older adults. We published this work as a book chapter in Aging, Technology and Health. http://www.yifangli.net/solace.html
PROS | Enterprise CPQ, Revenue & Profit Optimization Houston, TX
User Experience Intern June 2018 – Aug 2018
- Designed and conducted 7 usability testing sessions on Pricing Method feature, did qualitative analysis, summarized findings, and did a presentation to stakeholders
- Designed and conducted a card sorting study on Configuration Menu of Control application with 15 participants
- Designed a benchmark survey for PPSS product
- Designed high fidelity interface of the multiple segmentation feature using Axure and conducted 4 usability testing sessions
- Designed Opportunity Detection Trend feature
Dassault Systemes Simulia Corp. (3ds) Johnston, RI
User Experience Research Intern May 2017 – Aug 2017
- Analyzed recordings of usability tests and produced reports of findings and recommendations
- Analyzed and documented a user journey for Simulation Engineer role
- Did quantitative and qualitative analysis on user surveys
- Moderated interviews and analyzed results
- Evaluated two simulation applications’ interface design and provided recommendations
- Designed icons and created high-fidelity prototypes
Illustrator, Morae, Solidworks.
School of Computing, Clemson University Clemson, SC
Teaching Assistant August 2015 – May 2016
Led the labs of Programming in C, and Programming in Python.
CATEA Research Center, Georgia Tech Atlanta, GA
Graduate Student Researcher (Advisor: Dr. Jon Sanford) June 2014 – January 2015
Designed a route planning mobile application ALIGN for the older adults: http://www.yifangli.net/walk-this-way.html
- Constructed information architecture based on the research on walkability
- Analyzed and documented a user journey for Simulation Engineer role
- Designed intuitive user interfaces with a focus on accessibility for aged users
- Did heuristic evaluation and cognitive walkthrough with experts
Publications
Li, Y., Vishwamitra, N., Hu, H., & Caine, K. (2020). Towards A Taxonomy of Content Sensitivity and Sharing Preferences for Photos. Accepted in the 2020 ACM Conference on Human Factors in Computing Systems (CHI’20). ACM.
Li, Y., Bentley, F. (2019). Exploring Email Subscriptions. In TechPulse Annual Conference. Verizon Media.
Hasan, R., Li, Y., Caine, K., Crandall, D. J., Hoyle, R., & Kapadia, A. (2019). Can Privacy Be Satisfying? On Improving Viewer Satisfaction for Privacy-Enhanced Photos Using Aesthetic Transforms. In Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems. ACM.
Yoo, A., Khote, G., Li, Y., Lu, G., Mandula, M., & Molu, S. (2019). Using universal design to improve the visitor experience at the Georgia Aquarium. In Proceedings of the Human Factors and Ergonomics Society 63rd Annual Meeting, Seattle, WA. Thousand Oaks, CA: SAGE Publications.
Li, Y. (2018). Photo Privacy Protection on Online Social Networks. In Companion of the 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing. ACM.
Li, Y., & Caine, K. (2018). Applying A Behavioral Theory of Privacy to Online Photo Sharing. In Proceedings of the ACM Conference on 2018 Networked Privacy Workshop at CSCW. ACM.
Hasan, R., Hassan, E., Li, Y. , Caine, K., Crandall, D. J., Hoyle, R., & Kapadia, A. (2018). Viewer experience of obscuring scene elements in photos to enhance privacy. In ACM CHI Conference on Human Factors in Computing Systems (CHI) .
Li, Y., Saini, S., Caine, K., & Connelly, K. (2018). Checking-in with my friends: Results from an in-situ deployment of peer-to-peer aging in place technologies. In Aging, Technology and Health (pp. 147-178).
Li, Y., Vishwamitra, N., Knijnenburg, B. P., Hu, H., & Caine, K. (2017). Effectiveness and Users’ Experience of Obfuscation as a Privacy-Enhancing Technology for Sharing Photos. Proceedings of the ACM on Human-Computer Interaction, 1(CSCW), 1-24. doi:10.1145/3134702
Li, Y., Vishwamitra, N., Hu, H., Knijnenburg, B. P., & Caine, K. (2017). Effectiveness and users’ experience of face blurring as a privacy protection for sharing photos via online social networks. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 61(1), 803-807. doi:10.1177/1541931213601694
Li, Y., Troutman, W., Knijnenburg, B. P., Hu, H., & Caine, K. (2018). Human perceptions of sensitive content in photos. In Computer Vision and Pattern Recognition Workshops (CVPRW). IEEE.
Li, Y., Vishwamitra, N., Knijnenburg, B. P., Hu, H., & Caine, K. (2017, July). Blur vs. Block: Investigating the effectiveness of privacy-enhancing obfuscation for images. In Computer Vision and Pattern Recognition Workshops (CVPRW) (pp. 1343-1351). IEEE.
Vishwamitra, N., Li, Y., Wang, K., Hu, H., Caine, K., & Ahn, G. J. (2017, June).Towards PII-based multiparty access control for photo sharing in online social networks. In Proceedings of the 22nd ACM on Symposium on Access Control Models and Technologies (pp. 155-166). ACM.
Li, Y., Bentley, F. (2019). Exploring Email Subscriptions. In TechPulse Annual Conference. Verizon Media.
Hasan, R., Li, Y., Caine, K., Crandall, D. J., Hoyle, R., & Kapadia, A. (2019). Can Privacy Be Satisfying? On Improving Viewer Satisfaction for Privacy-Enhanced Photos Using Aesthetic Transforms. In Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems. ACM.
Yoo, A., Khote, G., Li, Y., Lu, G., Mandula, M., & Molu, S. (2019). Using universal design to improve the visitor experience at the Georgia Aquarium. In Proceedings of the Human Factors and Ergonomics Society 63rd Annual Meeting, Seattle, WA. Thousand Oaks, CA: SAGE Publications.
Li, Y. (2018). Photo Privacy Protection on Online Social Networks. In Companion of the 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing. ACM.
Li, Y., & Caine, K. (2018). Applying A Behavioral Theory of Privacy to Online Photo Sharing. In Proceedings of the ACM Conference on 2018 Networked Privacy Workshop at CSCW. ACM.
Hasan, R., Hassan, E., Li, Y. , Caine, K., Crandall, D. J., Hoyle, R., & Kapadia, A. (2018). Viewer experience of obscuring scene elements in photos to enhance privacy. In ACM CHI Conference on Human Factors in Computing Systems (CHI) .
Li, Y., Saini, S., Caine, K., & Connelly, K. (2018). Checking-in with my friends: Results from an in-situ deployment of peer-to-peer aging in place technologies. In Aging, Technology and Health (pp. 147-178).
Li, Y., Vishwamitra, N., Knijnenburg, B. P., Hu, H., & Caine, K. (2017). Effectiveness and Users’ Experience of Obfuscation as a Privacy-Enhancing Technology for Sharing Photos. Proceedings of the ACM on Human-Computer Interaction, 1(CSCW), 1-24. doi:10.1145/3134702
Li, Y., Vishwamitra, N., Hu, H., Knijnenburg, B. P., & Caine, K. (2017). Effectiveness and users’ experience of face blurring as a privacy protection for sharing photos via online social networks. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 61(1), 803-807. doi:10.1177/1541931213601694
Li, Y., Troutman, W., Knijnenburg, B. P., Hu, H., & Caine, K. (2018). Human perceptions of sensitive content in photos. In Computer Vision and Pattern Recognition Workshops (CVPRW). IEEE.
Li, Y., Vishwamitra, N., Knijnenburg, B. P., Hu, H., & Caine, K. (2017, July). Blur vs. Block: Investigating the effectiveness of privacy-enhancing obfuscation for images. In Computer Vision and Pattern Recognition Workshops (CVPRW) (pp. 1343-1351). IEEE.
Vishwamitra, N., Li, Y., Wang, K., Hu, H., Caine, K., & Ahn, G. J. (2017, June).Towards PII-based multiparty access control for photo sharing in online social networks. In Proceedings of the 22nd ACM on Symposium on Access Control Models and Technologies (pp. 155-166). ACM.
Awards
2019 Grace Hopper Celebration Student Scholar
Outstanding Ph.D. Student in Human-Centered Computing 2018
School of Computing, Clemson University
12th Annual Aging Research Day (2nd Prize) 2016: ’SOLACE Project’
Presented the SOLACE project: Checking in With My Friends: Results from an In-Situ Deployment of Peer-to-Peer Aging in Place Technologies.
RedDot Design Concept 2011: ’Parcel Label’
Product design: An easy way to protect personal information.
Outstanding Ph.D. Student in Human-Centered Computing 2018
School of Computing, Clemson University
12th Annual Aging Research Day (2nd Prize) 2016: ’SOLACE Project’
Presented the SOLACE project: Checking in With My Friends: Results from an In-Situ Deployment of Peer-to-Peer Aging in Place Technologies.
RedDot Design Concept 2011: ’Parcel Label’
Product design: An easy way to protect personal information.
Presentations & Workshops
Li, Y. (November, 2018). Effectiveness and Users Experience of Obfuscation as a Privacy-Enhancing Technology for Sharing Photos. Presented at 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing (CSCW). Jersey City, NJ.
Li, Y. (November, 2018). Photo Privacy Protection on Online Social Networks. Presented at CSCW 2018 Doctoral Colloquium. Jersey City, NJ.
Li, Y. (June, 2018). Human perception of sensitive content in photos. Presented at The Second International Workshop on The Bright and Dark Sides of Computer Vision: Challenges and Opportunities for Privacy and Security (CV-COPS). Salt Lake City, Utah. https://vision.soic.indiana.edu/bright-anddark-workshop-2018/
Li, Y. (April, 2018). Effectiveness and Users’ Experience of Obfuscation as a Privacy-Enhancing Technology for Sharing Photos. Poster Session at the 1st Annual Southeastern Human Factors Applied Research Conference (SHARC). Clemson, SC. https://sharc2018.com/
Li, Y. (November, 2017). Attended Facebook Bridging Industry and Academia to Tackle Responsible Research and Privacy Practices Workshop. NYC. https://fpf.org/research-privacy-practices/
Li, Y. (October, 2017). Effectiveness and Users’ Experience of Face Blurring as A Privacy Protection For Sharing Photos Via Online Social Networks. Presented at the Human Factors and Ergonomics Society 2017 Annual Meeting (HFES). Austin, TX. https://www.hfes.org/
Li, Y & Saini, S. (October, 2017). Presented at the 2017 South Carolina Clinical & Translational Research Institute (SCTR) Scientific Retreat on Aging Related Research. Charleston, SC.
Li, Y. (July, 2017). Blur vs. Block: Investigating the Effectiveness of Privacy-Enhancing Obfuscation for Images. Presented at The First International Workshop on The Bright and Dark Sides of Computer Vision: Challenges and Opportunities for Privacy and Security (CV-COPS). Honolulu, HI. http://vision.soic.indiana.edu/bright-and-dark-workshop-2017/
Li, Y & Saini, S. (February, 2016). Checking-in with My Friends: Results from an In-situ Deployment of Peer-to-Peer Aging in Place Technologies. Poster session at Aging Research Day (MUSC). Charleston, SC.
Li, Y. (November, 2018). Photo Privacy Protection on Online Social Networks. Presented at CSCW 2018 Doctoral Colloquium. Jersey City, NJ.
Li, Y. (June, 2018). Human perception of sensitive content in photos. Presented at The Second International Workshop on The Bright and Dark Sides of Computer Vision: Challenges and Opportunities for Privacy and Security (CV-COPS). Salt Lake City, Utah. https://vision.soic.indiana.edu/bright-anddark-workshop-2018/
Li, Y. (April, 2018). Effectiveness and Users’ Experience of Obfuscation as a Privacy-Enhancing Technology for Sharing Photos. Poster Session at the 1st Annual Southeastern Human Factors Applied Research Conference (SHARC). Clemson, SC. https://sharc2018.com/
Li, Y. (November, 2017). Attended Facebook Bridging Industry and Academia to Tackle Responsible Research and Privacy Practices Workshop. NYC. https://fpf.org/research-privacy-practices/
Li, Y. (October, 2017). Effectiveness and Users’ Experience of Face Blurring as A Privacy Protection For Sharing Photos Via Online Social Networks. Presented at the Human Factors and Ergonomics Society 2017 Annual Meeting (HFES). Austin, TX. https://www.hfes.org/
Li, Y & Saini, S. (October, 2017). Presented at the 2017 South Carolina Clinical & Translational Research Institute (SCTR) Scientific Retreat on Aging Related Research. Charleston, SC.
Li, Y. (July, 2017). Blur vs. Block: Investigating the Effectiveness of Privacy-Enhancing Obfuscation for Images. Presented at The First International Workshop on The Bright and Dark Sides of Computer Vision: Challenges and Opportunities for Privacy and Security (CV-COPS). Honolulu, HI. http://vision.soic.indiana.edu/bright-and-dark-workshop-2017/
Li, Y & Saini, S. (February, 2016). Checking-in with My Friends: Results from an In-situ Deployment of Peer-to-Peer Aging in Place Technologies. Poster session at Aging Research Day (MUSC). Charleston, SC.
Academic Service
Program Committee Member at ACM CCS 2018 Workshop on Privacy in the Electronic Society
Paper reviewer at ACHI 2019
Paper reviewer at ICWSM
Paper reviewer at CHI 2018, 2017
Paper reviewer at RO-MAN 2017
Paper reviewer at ACHI 2019
Paper reviewer at ICWSM
Paper reviewer at CHI 2018, 2017
Paper reviewer at RO-MAN 2017