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HELLO, I’M YIFANG LI

Lead User Experience Researcher @ Roku​

Ph.D. in Human-Centered Computing

I am a mixed-method User Experience Researcher with 8 years of experience in both academia and industry. As a Lead User Experience Researcher at Roku, I provide research support to three teams (Roku Pay, Roku Setup, and Roku Onboarding) by utilizing various research methods such as surveys, interviews, and diary studies to analyze and interpret end-users' experiences. My insights have been valuable for enhancing users' experiences. Prior to my work at Roku, I was a Senior User Experience Researcher at Vanguard.

I completed my Ph.D. in Human-centered Computing from Clemson University, with a research focus on usable privacy and security in the field of human-computer interaction (HCI).

Research Skills:
Survey, Interview, Usability testing, Diary study, Card sorting, Tree testing, First click analysis, Heuristic evaluation, Critical user journey (CUJ), Experimental design, Quantitative analysis (R, Qualtrics StatsIQ), Qualitative analysis.

Research Tools:
​Qualtrics, Usertesting.com, Dscout, Optimal Workshop, User Interviews, Beehive, Survey Monkey, R Studio, Miro, Mural

Check My Research Projects

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